Jennifer Rittling
INNOVATION ENGAGEMENT MANAGER - Buffalo Niagara Medical Campus

Jennifer is responsible for building relationships with universities, community, and local corporations to help create an innovation district in Buffalo.  She is  focused on empowering corporate innovation and helping  organizations develop creative solutions to challenging business problems.

Jennifer worked for 10 years in mortgage banking in Atlanta, GA before transitioning into talent acquisition and technical staffing program management where she spent 5 years managing national accounts.  Prior to joining the BNMC, she was an Account Executive, selling IT services and software development solutions.  In this role, she helped bring the Topcoder Open to Buffalo in 2017. 

Jennifer is a Virginia native and graduate of Mary Baldwin College.  She moved to Buffalo with her husband and two sons in 2009 after spending 12 years in Atlanta, GA. 

Phone 716-848-9839
Robert Ruocco
vice president, chief information officer - BlueCross BlueShield of Western New York

Robert Ruocco joined BlueCross BlueShield of Western New York in 2016 and is the company's vice president, chief information officer.

With more than 25 years of technology experience, Ruocco is responsible for establishing the health plan's technical vision and leading the company's technological development.

Prior to joining BlueCross BlueShield, Ruocco served as vice president, chief operating officer-information technology, for Healthfirst, a not-for-profit managed care organization serving close to 1.4 million members in the greater New York City area. In that role, he maximized performance and service delivery for information services, reducing administrative costs and transforming healthcare delivery for the company.

Ruocco earned a master's degree in science, information management from the Stevens Institute of Technology, a master’s degree in strategic management from Niagara University, and a bachelor's of science from William Paterson University of New Jersey.

He serves on the board of directors for the American Lung Associations Buffalo and Northeast Chapters, AAA of Western/Central NY, Mission Ignite powered by Computers for Children and the Computer and Science Engineering Advisory Board for the University at Buffalo. Ruocco serves as Treasurer and Former Chair of the BlueCross BlueShield CIO Roundtable.


Address 257 W. Genesee St., Buffalo, NY 14202