The Why, How & ROI of Brand Storytelling

For the first time ever, Emmy, Cannes Lions, and James Beard Award Winning Producer, Brand Storyteller, and Speaker David Beebe, who created and led the Disney/ABC Television Digital Studio and Marriott Content Studio, will take you through the journey of transforming a global brand from a traditional advertiser into a consumer-centric storytelling powerhouse. The story of the Why, How, and ROI of launching the Marriott Content Studio has never been shared with a live audience before and you’ll leave with practical insights on how brands and agencies of any size can do the same. Beebe will share his insights, lessons, and learnings from launching the content studio, how brands and agencies can scale content themselves, content studio business models, how to transform marketing from cost center to a revenue center, how every brand can start to think and act like a media company, and why brands must stop interrupting what consumers are interested in become what they’re interested in. You’ll also hear stories and insights from the early days of branded content at the Disney/ABC Television Group, including the networks first ever branded webisodes, followed by an audience Q&A and discussion.

EVENT DETAILS | REGISTER HERE  NOTE: InfoTech WNY Members receive a special discount - contact itwny@infotechwny.com for more information