Periscope, a live streaming app brought to you by Twitter, has taken live broadcasting by storm and boasts some heavy-hitting users such as Mashable, Southwest Airlines and Huffington Post. These brands have live streamed everything from a new airplane unveiling to a chat about weekly business trends. Here are five ways you can use that same creative edge to build transparency, loyalty and curiosity with your online audiences.

Click the following link to read the complete article: https://medium.com/@MeganMWagner/five-creative-ways-brands-can-use-periscope-to-build-consumer-loyalty-d8473f9c9a6c#.wkbwtriew