Five Creative Ways Brands Can Use Periscope to Build Consumer Loyalty

Periscope, a live streaming app brought to you by Twitter, has taken live broadcasting by storm and boasts some heavy-hitting users such as Mashable, Southwest Airlines and Huffington Post. These brands have live streamed everything from a new airplane unveiling to a chat about weekly business trends. Here are five ways you can use that same creative edge to build transparency, loyalty and curiosity with your online audiences.


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